Once Meta (and optionally Converty) are connected, the first sync runs within the hour. Here is what appears, in the order it appears.
How often things refresh
- Meta — every hour: ads, creatives and daily metrics for every connected ad account.
- Converty — every six hours: orders and their status.
- Reports, scores and tags — recomputed daily, early in the morning (Tunis time), after the night's data is in.
A creative launched at 10:00 shows up on Home by 11:00 with its first day of metrics; its Friday Scores and AI tags follow the next morning.
What fills first
- Home and the Leaderboard. Your creatives, grouped so that every variation of one creative counts as one row. Spend, results and the ranking come straight from the synced metrics.
- AI tags. Each creative is described across eight dimensions (format, hook type, angle, audience and so on). An AI proposes the tags; a fixed vocabulary validates them, so two people never see two spellings of the same tag.
- Friday Scores. Once a creative has enough delivery to rank, its Hook, Watch, Click and Convert scores appear. See Friday Scores explained.
- Reports. Three report types are live at launch; each reads the same rows Home does.
- Metrics. The P&L, unit economics and the cash-on-delivery funnel — as soon as the store has orders.
What an em-dash means
A — in any cell means "no data yet", never "zero" and never "estimated". Creativity does not fill a gap with a model to make a page look complete. When the reason is known (not connected, no orders, not enough delivery), the cell says so on hover.
What stays locked, and why
Some panes show a locked state on purpose: Friday's chat, the Expenses block in Metrics, the Comments and Transcript tabs in the creative drawer. Each one names what unlocks it. A locked pane is a promise we have not shipped yet, not a paywall in disguise — plan-gated features are marked with the plan name instead.
If nothing appears after two hours
- Check that the Meta tester invite was accepted with the profile that holds admin on the ad account — the most common cause.
- Check that the ad account has had delivery in the last 30 days; an account with no recent spend syncs, but Home has nothing to rank.
- Write to support@creativity.run with your workspace name.