Once Meta (and optionally Converty) are connected, the first sync starts as soon as you choose your ad account. Here is what appears, in the order it appears.
How often things refresh
- Meta — every hour: ads, creatives and daily metrics for every connected ad account.
- Converty — every six hours: orders and their status.
- Friday Scores and AI tags — every morning at 06:53 UTC (07:53 in Tunis), after the night's data is in. Reports read the stored rows whenever you open them.
A creative launched at 10:00 shows up on Home by 11:00 with its first day of metrics. Its Friday Scores follow the next morning once it has spent your spend threshold, and its AI tags come with one of the next nightly runs (up to 50 creatives a night per workspace).
What fills first
- Home and the Leaderboard. Your creatives, grouped so that every variation of one creative counts as one row. Spend, results and the ranking come straight from the synced metrics.
- AI tags. On Standard and during the trial, each creative that spent in the last 90 days is described across eight dimensions (visual format, hook, angle, audience and so on). An AI proposes the tags; a fixed vocabulary validates them, so two people never see two spellings of the same tag. See How AI tagging works.
- Friday Scores. Once a creative has enough delivery to rank, its Hook, Watch, Click and Convert scores appear. See Friday Scores explained.
- Reports. Fifteen report types are live; each reads the same rows Home does.
- Metrics. The P&L, unit economics and the cash-on-delivery funnel — as soon as the store has orders.
What an em-dash means
A — in any cell means "no data yet", never "zero" and never "estimated". Creativity does not fill a gap with a model to make a page look complete. When the reason is known (not connected, no orders, not enough delivery), the cell says so on hover.
What stays locked, and why
Some panes show a locked state on purpose: Friday's chat, the Expenses block in Metrics, and Ad comments until a Facebook Page is connected. The Transcript tab in Creative Insights fills in once a video creative has been tagged; until then it says so. Each one names what unlocks it. A locked pane is a promise we have not shipped yet, not a paywall in disguise — plan-gated features are marked with the plan name instead.
If nothing appears after two hours
- Check that you connected with the Facebook profile that holds admin or advertiser access on the ad account — the most common cause.
- Check that the ad account has had delivery in the last 30 days; an account with no recent spend syncs, but Home has nothing to rank.
- Write to support@creativity.run with your workspace name.
