Blog
What we learn from the catalog and from the brands we onboard — Meta ads, unit economics, cash on delivery, and what actually wins in Tunisia, France and beyond.
Meta says 3.2x. Your bank account says otherwise. For a cash-on-delivery brand the gap is structural, and it changes which creatives you should scale. The four numbers to run creative on, and a weekly loop built around them.
Wassim Boujbel · · 4 min read
In Tunisia, the Ad Library shows you the creative and nothing about the money. Four signals still tell you what a competitor is scaling — and how to turn them into one honest read instead of a fake revenue number.
Aziz Chaouali · · 5 min read
Newsletter
What we learn from the catalog and from the brands we onboard — with the numbers behind it. No hype, unsubscribe in one click.