Blog
Product
Your ad account, in Claude
Connect Creativity to Claude and ask your Meta ads anything: a playable gallery with your AI tags, Claude looking at the ads themselves, the comments as customer research, and a weekly review that comes back as a report.
Creative strategy
What does a creative strategist do in 2026?
Not picking winners. Running the search that finds them: enough real ideas each week, reading why the winners won, protecting the ads that quietly pay the bills, and not trusting a hit rate on its own.
Metrics & money
Creative strategy for cash-on-delivery brands: the unit-economics version
Meta says 3.2x; your bank says otherwise. For cash-on-delivery brands the gap is structural — the four numbers to run creative on, and a weekly loop.
Creative strategy
How to read winning ads when Meta hides the spend (outside the EU)
In Tunisia the Ad Library shows the creative, not the money. Four signals still reveal what a competitor is scaling — without a fake revenue number.