Legal · Terms

Terms of Service

Last updated 2026-05-25

These terms govern your use of Creativity, operated by Optima IA (Tunis, Tunisia). By signing up you agree to them. Plain-language summaries are the customer's actual read; the formal text below is the binding version.

What you get on each tier

Plain language

Four tiers: Starter 299, Standard 699, Premium 999, Enterprise 1,999 TND per month. Each tier has a published monthly LLM spend cap and a published cycle cadence. When you hit the cap, cycles pause cleanly until you upgrade or the month rolls. Never an overage charge.

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Starter (299 TND/mo): Core access — Metrics money truth, per-product profit, reactive Friday chat. ~$5 USD monthly LLM cap.

Standard (699 TND/mo): Starter + the full creative-strategy console, Friday weekly retro, proactive insights, multi-user team. Cycle cadence ~7 days. ~$35 USD monthly LLM cap.

Premium (999 TND/mo): Standard + Studio variant generation, Briefs editor, push-to-Meta as draft, UGC video. Cycle cadence ~4 days. ~$50 USD monthly LLM cap. Premium creative caps: 30 images and 5 videos per month.

Enterprise (1,999 TND/mo base, +450 TND per extra brand): Premium across 3 brands plus a portfolio dashboard. Per-brand LLM cap applies independently.

Billing and refunds

Plain language

We bill monthly in TND via Konnect. Cancel any time — cancellation stops the next renewal and you keep access for the rest of the paid period. Brands that started below a 50 Brand Health Score get a 3-cycle moneyback if Net Profit doesn't improve. No refunds for partial months otherwise.

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Billing cycle: monthly, charged on the anniversary of your first paid day, in Tunisian Dinars (TND), via Konnect.

Cancellation: any time from Settings → Billing. Stops the next renewal. You retain access until the end of the current paid period.

3-cycle moneyback: if your brand started at a Brand Health Score below 50 and your Net Profit has not improved after 3 completed cycles, you may request a full refund within 7 days of the third cycle's completion.

Failed payments: a 7-day grace period before the brand is suspended. Data is retained per the Privacy Policy retention schedule.

Your data, our output

Plain language

You own your brand data, your creative assets, and any creative briefs or generated assets Creativity produces from them. We own the Creativity platform itself — the agents, the prompts, the AI Tags taxonomy, the curated knowledge corpus. Anonymized cross-brand patterns may inform the platform's learning loop; your specific brand data never does.

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You own: all data you provide or that we derive from your accounts (ad data, order data, reviews, briefs, generated creatives, exports).

We own: the Creativity platform — the agents, the prompts, the AI Tags taxonomy, the curated Tactic Library, the Performance Memory schema, and the Dashboard UI.

License to operate: you grant us a non-exclusive license to process your data solely to provide the service. This license terminates 60 days after your subscription ends.

Cross-brand learning: aggregated, anonymized patterns (e.g. “hook tactic X wins on cold audiences in beauty”) may inform the Tactic Library's confidence scores. Your brand-specific data is never shared with other brands.

Spend caps and pause behavior

Plain language

Each tier ships with a hard monthly LLM spend cap. We warn at 80% and pause cycles at 100% with an upgrade CTA. Paused cycles resume cleanly from the last LangGraph checkpoint when you upgrade or the month rolls over. You will never get a surprise bill.

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Spend caps are enforced by the `usage_events` meter and the cycle scheduler's pre-flight check. The pause is checkpoint-clean: when you upgrade or the next month begins, the cycle resumes from exactly where it stopped — no duplicate work, no skipped briefs.

Apify scraping budgets carry their own per-call maxTotalChargeUsd cap and stop cleanly when reached.

Acceptable use

Plain language

Creativity is for legitimate Tunisian e-commerce brands. Don't use it for scams, deceptive advertising, content that violates platform policies (Meta, TikTok, Google), or anything illegal in Tunisia. We may suspend brands that violate these rules.

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Prohibited uses include but are not limited to: misleading or fraudulent advertising, regulated-substance promotion without proof of compliance, content that infringes third-party IP, scraping or reselling Creativity outputs as a third-party service.

Disputes and governing law

Plain language

These terms are governed by Tunisian law. Disputes are resolved by Tunisian commercial arbitration in Tunis, in French. EU customers retain any mandatory consumer-protection rights they have under their local law.

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Governing law: Republic of Tunisia.

Venue: Tunisian commercial arbitration seated in Tunis, conducted in French.

Mandatory rights: nothing in these terms limits any consumer-protection right that you cannot waive under your local law (e.g. EU consumer rights for EU residents).

Questions? Reach us at aziz@optimaia.pro.