Stop guessing what’s working.
Start scaling what’s proven.
Creativity shows you which creatives are actually winning, why they’re winning, and hands you the brief for what’s next — already written. Built for teams who are done flying blind.
You already have the data. You never have the time to turn it into a decision.
Every week: new creatives, new numbers, new competitors on the move. The problem was never a lack of data — it’s the absence of a system to turn it into the next move.
The Creative Strategy That Turns You Into a Winner.
Knowing what to create next isn’t a matter of luck or intuition. Creativity runs an engine built entirely around your creative strategy — a loop that feeds itself with every campaign, instead of a tool that forgets everything every Monday.
The score feeds the memory. Every cycle makes the next brief sharper than the last — with no manual work. The more you use Creativity, the more your creative strategy refines itself.
Ask Friday anything.
The AI strategist that researches, ideates, briefs and analyzes your brand to grow and scale.
Turn AI Agents into your unfair advantage
Put AI Agents to work the minute you sign into Creativity. They behave like a creative team that deconstructs your winning patterns and helps you grow past your limits.
Why Friday vs. ChatGPT?
With Friday, your creative strategy is built around your brand’s unique context, recent wins and historical learnings — not generic advice.
Friday analyzes the ads in your own account, giving you recommendations built on your data instead of generic advice — timely insights, plus the bigger patterns behind them.
Friday is trained on winning performance ads and elite media-buying frameworks, with deep context into what actually converts for e-commerce brands.
Friday breaks down hooks, formats and CTAs, cross-references every ad in your market against your own account, and extracts the patterns worth testing next.
You know it won. You don’t know why.
ROAS tells you what happened — never why. Creativity opens every ad already decoded: AI tags for angle, hook, visual and offer, Hook / Watch / Click / Convert scores, and real spend right beside them. The next winner stops being an accident.
Stop scrolling ad libraries blind.
Hours of competitor research, a folder full of screenshots — and still no idea what actually converts. Inspo is a living library of proven ads, each one broken down by hook format, visual format and convert score. Filter by niche, market and days running — steal only what’s already winning.
Integrations
Connect every tool your brand already lives in.
One connection per source. Live data flows in. No manual uploads, no spreadsheets, no copy-paste.
Works with
your favourite tools
All connections are read-only. Nothing is ever published automatically. Strict per-brand isolation.
What our users say.
Founders, media buyers and agencies running their creative strategy on Creativity.
"We were killing ads that were actually profitable. Two weeks in, Creativity showed us three "losers" that were our best converters. We scaled them and CPA dropped 31%."
"The AI tags are the feature I didn't know I needed. I can finally answer why a creative won — angle, hook, visual — instead of just staring at ROAS."
"Friday writes briefs faster than my old agency answered emails. And they're grounded in our own data, not generic best practices."
"We were killing ads that were actually profitable. Two weeks in, Creativity showed us three "losers" that were our best converters. We scaled them and CPA dropped 31%."
"The AI tags are the feature I didn't know I needed. I can finally answer why a creative won — angle, hook, visual — instead of just staring at ROAS."
"Friday writes briefs faster than my old agency answered emails. And they're grounded in our own data, not generic best practices."
"I manage 9 ad accounts. The Inspo library alone saves me half a day of manual competitor research every week."
"Hook, Watch, Click, Convert — four numbers and my whole team finally speaks the same language about creatives."
"We stopped briefing on gut feeling. Every new batch riffs on a tagged winner, and our hit rate went from 1-in-10 to 1-in-4."
"I manage 9 ad accounts. The Inspo library alone saves me half a day of manual competitor research every week."
"Hook, Watch, Click, Convert — four numbers and my whole team finally speaks the same language about creatives."
"We stopped briefing on gut feeling. Every new batch riffs on a tagged winner, and our hit rate went from 1-in-10 to 1-in-4."
"The free diagnostic sold me in ten minutes. It found a winning creative we had paused three weeks earlier."
"As a freelancer, Creativity is my unfair advantage. I walk into client calls with their whole creative story already decoded."
"Real numbers, honest scores, no dashboard theater. It's the first tool my media buyer and my accountant both trust."
"The free diagnostic sold me in ten minutes. It found a winning creative we had paused three weeks earlier."
"As a freelancer, Creativity is my unfair advantage. I walk into client calls with their whole creative story already decoded."
"Real numbers, honest scores, no dashboard theater. It's the first tool my media buyer and my accountant both trust."
Frequently asked questions
Can’t find the answer to your question?
A creative-strategy platform for e-commerce. It connects Meta, your store, and Google Analytics, decodes why your ads win or lose, and gives you Friday — an AI strategist that researches, briefs, and analyzes for you. You stop guessing what to launch next.
ChatGPT knows the internet. Friday knows your account: your creatives, your spend, your market, your history of what converted. It is trained on performance creative frameworks, and every number it shows comes from a deterministic database — never a guess.
That is exactly the job. Creativity spots fatigue early, tells you which element made the original win — hook, angle, visual — and briefs the riff that keeps the winner alive instead of starting from zero.
Every score and metric is calculated, not invented. The math runs through a deterministic pipeline on your real data, and a data-confidence tag always tells you how solid a number is instead of pretending to a precision we do not have.
Yes — arguably most useful. Without ad history of your own, you lean on Inspo: a library of proven ads from your market, already analyzed by hook format, visual format and convert score. You launch your first campaigns from evidence, not hope.
Anytime, in one click, no questions asked. And if you are a founding member, your price stays locked for life for as long as you stay.
Every week you wait, someone in your market ships another winner. Founders feel it. Media buyers feel it. Agencies feel it. Beginners feel it worst — that quiet fear that everyone else knows something you don’t. They don’t. They just see their data. Join the founding cohort and Creativity closes that gap: your market decoded, your winners compounding, your next brief already written — so the one pulling ahead is you.
Pricing
Start free. Grow when you’re ready.
Month-to-month. Research is free forever. Cancel anytime.
Free / Explore
Research the market, free forever
- Discover · product & store research
- Inspo · browse the ad library
- Market · Media type · top Niche filters
- 6 fully-unlocked demo brands
Starter
Full research · every signal
- Everything in Free
- All Discover & Inspo filters
- Winner-scores · velocity · timelines
- Transcripts + AI Tags 8d
- EU estimated spend, where disclosed
Standard
Run a brand · full Friday on your data
- Everything in Starter
- Metrics · P&L + unit economics
- Friday analyst on your own numbers
- Briefs · lifecycle + editor
- Reports · all archetypes
Enterprise
Multi-brand · agencies · sales-led
- Everything in Standard
- Multi-brand portfolio overlay
- Operator console + partner registry
- Dedicated onboarding
- On-call support
Stop guessing. Start knowing.
Connect your Meta account. See your winning creatives in three minutes — and your real profit with it.