A creative-strategy platform for e-commerce. It connects Meta, your store, and Google Analytics, decodes why your ads win or lose, and gives you Friday — an AI strategist that researches, briefs, and analyzes for you. You stop guessing what to launch next.

ChatGPT knows the internet. Friday knows your account: your creatives, your spend, your market, your history of what converted. It is trained on performance creative frameworks, and every number it shows comes from a deterministic database — never a guess.

That is exactly the job. Creativity spots fatigue early, tells you which element made the original win — hook, angle, visual — and briefs the riff that keeps the winner alive instead of starting from zero.

Every score and metric is calculated, not invented. The math runs through a deterministic pipeline on your real data, and a data-confidence tag always tells you how solid a number is instead of pretending to a precision we do not have.

Yes — arguably most useful. Without ad history of your own, you lean on Inspo: a library of proven ads from your market, already analyzed by hook format, visual format and convert score. You launch your first campaigns from evidence, not hope.

Anytime, in one click, no questions asked. And if you are a founding member, your price stays locked for life for as long as you stay.