People comment on your ads. Creativity reads the public comments on your own ads, on Facebook and Instagram, and shows them next to each creative. It never replies to a comment, hides one or deletes one.
Why it is a second connection
Your ad account and your Facebook Page are two different things at Meta. The comments live on the Page post your ad delivers, not in the ad account, so reading them takes a Page connection with its own permissions. Your Meta ad account connection stays exactly as it is.
The permissions we ask for
- pages_show_list: to list the Pages you manage, so you can choose the one your ads run from.
- pages_read_engagement and pages_read_user_content: to read the public comments on your own ad posts.
- instagram_basic and instagram_manage_comments: to read the comments on the same ads on Instagram. Meta requires the second one to read Instagram comments. Creativity has no control that could reply to, hide or delete a comment.
Meta's dialog also lists ads_read and business_management, which your ad account connection already uses.
Creativity does not request ads_management and never will. Reading comments needs no write permission.
Before you start
- Connect your Meta ad account first (Connect your Meta ad account).
- Log in with a Facebook profile that has full control of the Page your ads run from. For Instagram, that Page must be linked to your Instagram professional account.
Steps
- Open Settings → Workspace → Data sources and press Edit on the Meta card.
- On the Facebook Page card, click Connect Page. Facebook shows its login and permission screen, including the Page and Instagram choices.
- Approve, then choose your Page in the picker.
- Choosing the Page starts the first read right away; it usually finishes in under half a minute, longer for a Page with many ads. After that, comments are read once a day, at 03:07 UTC.
Where the comments appear
Open any report, click a creative, and choose the Ad comments tab in Creative Insights. Comments from Facebook and Instagram are listed newest first, with the commenter's name. When an ad has both, the Platform switch shows one at a time.
Meta makes one Page post per ad, so two ads that use the same video can show different comments. That is expected.
Disconnect and delete
An owner disconnects the Page in Settings → Workspace → Data sources: Edit on the Meta card, then ⋯ → Disconnect on the Facebook Page card. It deletes the Page token at once and erases the commenter's name, profile id and text from every stored comment, so the comments no longer show anywhere, in Creativity or in a connected AI assistant. The same happens if you remove the Creativity app in your Facebook settings. See Data deletion.
Troubleshooting
- "No Pages listed." The profile you logged in with does not manage the Page. Disconnect, then connect again with the Page's admin.
- No Instagram comments. The Page is not linked to your Instagram professional account, or the Instagram step was skipped in Meta's dialog. Reconnect and keep Instagram selected.
- "No comments on this ad." Nobody has commented on that ad yet, or the ad has not delivered.
