Two things changed in Reports: the line view now draws your real daily numbers, and you choose the spend a creative needs before Creativity scores and ranks it.
The line view
Open a report grouped by Creative or Ad and switch the chart to Line. It draws one line per ticked creative across the report's window, from the daily metrics Creativity stores for your ad account. For spend, results and other counts, each line adds up to the number in its row; for a rate such as CTR or ROAS, each point is that day's own rate.
- Tick or untick a row to add or remove its line.
- Over 93 days, the points are weeks instead of days, and a week cut by the window's edge is labelled as such.
- Up to 50 lines. With more creatives ticked, the line view draws the first 50 and says so.
- A filter narrows the lines exactly as it narrows the rows.
Some metrics have no daily value, and the line view says why instead of drawing one: a Friday Score covers a creative's last 14 days, frequency can't be added up day by day, and a share of the window's spend only exists for the whole window. Grouped by anything other than Creative or Ad, the view reads "No lines for this grouping".
A shared link (Share) keeps the window's totals only, so the line view of a snapshot shows no daily lines.
Your spend threshold
A creative that has barely spent has no meaningful rank: a 12x return on four dollars is noise. The spend threshold is the spend a creative needs before Creativity scores and ranks it.
It starts at the floor for your ad account's currency, 50 USD, 150 TND or 45 EUR, and you can raise it, never lower it. An ad account in another currency has no threshold: every creative is scored and ranked.
- Open Settings → Workspace → Data sources → Meta.
- Type a whole amount in Spend threshold, in your ad account's currency. Under the floor, the field refuses it.
- Apply. "Changes saved", and your creatives are re-scored.
Owners and admins can change it; other members see it read-only.
What the threshold decides
- Friday Scores: a creative that spent less than the threshold over its last 14 days has no scores. In Reports its score cells read Below gate instead of a provisional number.
- Home and the Leaderboard: the carousel and the board rank the creatives whose spend in the window you are looking at reaches it.
- Reports: Top Performers, Top Converters and the creative-stage reports hold each creative's spend in the report's window against it (some ask for a multiple of it), and leave out or mark the ones under it.
See Friday Scores explained for what each score measures.
